Interviewee 1
Q: How long do you charge your phone daily?
A: Probably around more than 3 hours a day.
Q: How do you charge your phone?
A: I charge my phone overnight, and through out the day I have a charging case that prevents my phone from dying.
Q: Do you feel like you would benefit from a wireless charging system in your home or place of work
A: No not really just because I feel like that is unnecessary because I have my charging case
Interviewee 2
Q: How long do you charge your phone daily?
A: Around 2 hours a day
Q:How do you charge your phone?
A: I just plug it into the wall
Q: Do you think you would benefit from a wireless charging system?
A: Probably not, I'm getting the new Samsung next month and the battery life is supposed to be really good on it.
Interviewee 3
Q: How long do you charge your phone daily?
A: At least 3 hours a day
Q: How do you charge your phone?
A: On my desktop at home.
Q:Do you think you would benefit from a wireless charger in your home or workplace?
A: No because I work from home I can have my phone plugged into my computer all day and not have to worry about it.
Interviewee 4
Q: How long do you charge your phone daily?
A: Probably a little less than 2 hours a day
Q: How do you charge your phone?
A: In my car on my way to work.
Q: Do you feel that you would benefit from a wireless charging system in your home or workplace?
A: No just because I have a long commute to work, and I charge my phone on the way to and from work and I never have to worry about my phone dying.
Interviewee 5
Q: How long do you charge your phone daily?
A: I'd day 2 hours
Q: How do you charge your phone?
A: I plug it in right next to me when I'm watching TV
Q:Do you think you would benefit from a wireless charging system in your home or workplace?
A: A little bit, but it probably wouldn't make a difference because there is an outlet right next to where the couch is when I watch TV so I really don't need to.
Conclusions based on:
Who: The demographic doesn't matter as much as I thought it would. Many of the people I interviewed this time were all young, but fir various reasons, the wireless charger wouldn't be that useful to them.
What: The need I identified differs from another need such as charging one's laptop because everyone uses their phones all day, opposed to a laptop when there is a maximum of 3-4 hours a day of use.
Why: The outsider's differ from the mainstream target market because they all have some sort of way to easily charge their phone so that it doesn't hinder their day to day life.
| Inside the boundary | Outside the boundary |
Who is In: Young people who
at home or at work a majority
of the day without any good
way to charge their phone.
|
Who is Not: People who have
an easy alternative to charge
their phones.
|
What the Need Is: Needing an
easy and efficient way to charge
one's phone.
|
What the Need Is Not: Not an absolute
necessity, it is just a convivence thing
for people ho use their phone a lot.
|
Why the Need Exists: Poor
battery life/constant use of
phones.
|
Alternative Explanations: Good use in small
offices or homes to keep everyone's
phone charged.
|
This is definitely some up-and-coming technology that would be profitable if you got it up and running first. So many offices could benefit from having a permanent charging area. Laptops could also find a way to benefit from this. My only concern would be health. Would this be damaging sending waves through the air?
ReplyDeleteGreetings Ethan, I appreciate you including your interviews in your post because it allowed me to see what questions you asked your interviews and how they related to your opportunity. I can relate to the why portion of your blog because I don’t think that I would benefit tremendously from a wireless charging system since I have an apple watch and barely use my phone. Also, I always have my laptop with me so I could easily charge my phone from there.
ReplyDeleteHello Ethan!
ReplyDeleteI like your questions that you poised in your interviews helping you lead to consensus on what direction you should focus on for your "wireless charging device." Something very interesting that I gathered from reading your results was the amount of time people estimate they spend on their phones! This in my opinion is becoming a slightly unhealthy addiction which may restrain people from productivity.
Hi Ethan,
ReplyDeleteI think this assignment was very useful for both you and me because it allowed us to really see who would actually be using or buying our products. For instance, you found out that it does not really matter what the demographic would be because everybody needs to charge their cell phones. For myself, I found that only people who do laundry as part of their daily jobs found it useful to buy my product. Great post!