- You: I am going into my sophomore year at the University of Florida and I am majoring in marketing. My skills and experience are mainly derived from my job at Publix. From my job I have acquired excellent customer service skills that would be useful in selling my product.
- What are you offering customers: My product is a wireless charging system that charges all phones connected to the system in a home or small business.
- Who are you offering it to: My target market consists of people aged 16-30 who are constantly using their phones through out the day. The thing they all have in common is they are in either their home or their workplace a large portion of their time which would allow for a long charging period.
- Why do they care: The wireless charging system is an efficient way to charge multiple phones at the same time, and is more convenient than the traditional wall plug in chargers.
- What are your core competencies: The fact that the system is wireless and can charge multiple devices is what sets it apart from normal chargers. In a building with 15 or so people it is more efficient for everyone to charge wirelessly than have everyone bring their own chargers.
I believe that these five elements fit together pretty well, however the fact that it needs to be installed into an actual place, and only becomes useful means that it will target household and businesses and will make less for the individual consumer. Overall I believe that my concept it pretty solid, but if there was a way to reach individuals better than we would be in perfect shape.
Greetings Ethan, I did not know that your product would be capable of charging more than one device, that’s pretty cool! I believe that if you do decide to purse your product after this course ends then you would have a great chance of creating it since you already have one characteristic that is very much important in running a business, which is excellent customer service skills.
ReplyDeleteHi Ethan, very cool post! I like how you establish that your device is more efficient and easier to use than standard products on the market today. You made it very clear what your goals and aspirations are, and it will be very interesting to see where this project takes you. I find it very interesting how this charger has the ability to charge multiple phones at the same time. There is not another product like that on the market as far as I'm aware.
ReplyDelete