Figuring Out Buyer Behavior No.1
Interviewee #1
Q: How do you go about charging your phone on a daily basis?
A: I usually pug it in while I'm sleeping.
Q: Do you have a problem with how much you have to charge your phone?
A: No I feel as if my phone doesn't have any battery problems.
Q: Would anyone in your household benefit from a wireless charging system?
A: Yes actually. I have 3 kids that are always on their iPads and they are always cuddled up next to an outlet, I know they would love something like that.
Q: How would you go about finding such a product?
A: I would probably ask some of my co workers or the parents of my kid's friends if they have ever heard of something like that. I would also probably Google "wireless charging system".
Interviewee #2
Q: How do you usually go about charging your phone on a daily basis?
A: I usually charge my phone at work.
Q: Do you have a problem with how much you charge your phone?
A: Yes I do. I get up every morning before work to go to the gym and I listen to music when I work out. This on top of my phone's battery life kills my battery by the time I get to work.
Q: Do you think you would benefit from a wireless charging system in your workplace?
A: Heck yes I would. I wouldn't have to keep it plugged into my computer all the time and it would always be charged.
Q: Do you think your co workers would benefit from such a device?
A: Yes I would imagine that some of them come to work with their phones nearly dead.
Q: How would you go about finding such a product?
A: I would probably Google "charging wireless" or something like that, but I would have to bring it up to my boss since he would definitely have the final call on anything of that nature.
Interviewee #3
Q: How do you usually charge your phone?
A: Usually just when I'm at home taking care of the kids.
Q: Do you have a problem with how you charge your phone?
A: No I'm at home a lot so I just leave it in the other room.
Q: Is there anyone in your household who has a problem with how they charge their phone?
A: Well my son always has friends over, and they are always jockeying for control of the chargers.
Q:Do you think your son and his friends would benefit from a way to wirelessly charging their phones?
A: Most definitely they would love that
Q: How would you go about finding a product that can accomplish that?
A: I would probably ask some of the moms of the other kids, or I would Google "wireless charging"
What I learned was that busy people or busy families who spend a lot of time in their home or workplace fall into the market for this product. The families want the charging device for their kids or their kids friends who ae always on their phones. The working man would find it useful at work because he is busy and is already on low battery from going to the gym before work.
To conclude I have learned from this segment that in terms of awareness and search that the consumers aren't that aware, but their search methods are what I expected. If they were to find out about the product their search methods of Googling and asking friends and family would lead them to my product.
Greetings Ethan, I appreciate you including your interviews in your post. It gave me a better understanding of how you conducted them, the types of questions you asked and their relevance to your opportunity. I totally agree with you when you stated that people who are constantly busy would benefit from the multi charging wireless system. This product would eliminate the hassle of these individuals having to find an outlet to charge their devices.
ReplyDeleteHi Ethan, great post! I found your post very effective in demonstrating how each one of your potential consumers would find this product useful for them! I also agree and like your analysis on how feel busy families would most likely benefit from the use of this product. This makes, because since this product is meant to influence productivity it makes sense that busy people would not want the ability to get distracted.
ReplyDeleteHey Ethan,
ReplyDeleteI think it is important that you found out that busy people and families are a solid target market for your product. I also think that busy is a very broad term to be used and maybe you could get even more specific on that. With that being said, it is very useful that you found Google being a main way for your product to be researched.