Whats Next?

Existing Market

The next place the wireless charging system is heading is toward bigger businesses and offices. The wireless charging system started out with the goal to charge as many people's phones at a time as possible, and we want to continue that and be able to put out the best product with the newest technological capabilities.

I asked customers what we should be doing next and it  surprised me. Instead wanting charging on a larger scale, they wanted it to be smaller. They recommended that we start working on a device that will stick to your phone case that will wirelessly charge your phone. Another suggestion that falls into line with that direction is a portable charger sized device that s student could keep in their backpack while in class that would charge their individual phone while it is in their pocket, without the need for a charger cord. When I asked the customers about the system with the larger charging capabilities they said it would be useful, but they feel like they would personally get more use out of their own individual one.

The future path for growth inside the existing market lays in catering to the needs of our customers. I think the best way to do this  is to go smaller. That decision isn't permanent, we will most likely make larger models, but for now it seems like going for the personal wireless charging systems will be better.

New Market

A Radically different market to enter into would be airlines. With wifi being present on planes in the coming years many people will end up needing to charge their phones on board the plane. Instead of setting up an entire electrical system on the plane with outlets they could install the wireless charging system on board.

I would create value in the market by reducing airlines costs, and making the customers on airlines more happy.

After the interviews it was clear that the charging capabilities would have to be way larger than the ambitious 25 people for the "large" version of my product. This means we would have to get some help from the airlines in creating this device, or wait a couple of years before we develop the technology.

The thing that I learned about this new market is that different markets need different needs. The airline market would require large wireless charging capabilities. This made me realize it is going to take time to enter these new markets, and that is okay. I would rather be able to sit back and know that we are developing a competent product that will be ready for new markets years from now than worry about releasing it now.

The new market doesn't seem to be as attractive as before, but it definitely will be lucrative in the future  I just need to be patient and get my technology up to standards before pursing this side market.I also learned to stay to the confines of the product and to not try and push to do things that the product is not capable of right now.